Search results for "Keywords: sensory marketing"

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Pasta experience: Eating with the five senses - a pilot study

2018

Dried pasta is the Italian food “par excellence”. Traditional foods have characteristics that can stimulate or evoke in the consumer sensorial stimuli and experiences, especially when these foods are consumed in a typical-traditional restaurant. Traditional restaurants can use sensory marketing as a promotional advantage, creating a unique and original atmosphere that can represent their main way of differentiation. The aims of this paper are to know consumer liking with regard to two high quality types of Sicilian pasta, common dried pasta, and whole-wheat pasta, consumed in three different venues of a typical-traditional Italian franchised restaurant, and to measure the influence of envir…

0301 basic medicineconsumer preferencemedia_common.quotation_subjectContext (language use)sensory marketing| traditional restaurant| sensory test| product congruence| atmosphere| quality food| consumer preferences| Focus Group03 medical and health sciencesFocus GroupExcellence0502 economics and businessSettore AGR/01 - Economia Ed Estimo RuraleQuality (business)traditional restaurantlcsh:Agriculture (General)media_commonsensory test030109 nutrition & dietetics05 social sciencesAdvertisingproduct congruenceSensory marketinglcsh:S1-972Agricultural and Biological Sciences (miscellaneous)Focus groupSettore AGR/03 - Arboricoltura Generale E Coltivazioni Arboreeatmospherequality food050211 marketingBusinessFood qualityKeywords: sensory marketingFood Science
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